Willpower: Rediscovering the Greatest Human Strength


The lessons in this book from the authors’ stories and psychologists’ fascinating experiments can help anyone. Readers learn not only how to build willpower but also how to avoid depleting it for crucial moments.

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By Roy F. Baumeister and John Tierney
#8300   To write this book, one of the world’s most esteemed and influential psychologists, Roy F. Baumeister, teamed with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it.
In what became one of the most cited papers in social science literature, Baumeister discovered that willpower actually operates like a muscle: it can be strengthened with practice and fatigued by overuse. Willpower is fueled by glucose, and it can be bolstered simply by replenishing the brain’s store of fuel. That’s why eating and sleeping – and especially failing to do either of those – have such dramatic effects on self-control (and why dieters have such a hard time resisting temptation).
Baumeister’s latest research shows that we typically spend four hours every day resisting temptation. No wonder people around the world rank a lack of self-control as their biggest weakness. Willpower looks to the lives of entrepreneurs, parents, entertainers, and artists, including David Blaine, Eric Clapton, and others, who have flourished by improving their self-control.
The lessons from their stories and psychologists’ fascinating experiments can help anyone. You learn not only how to build willpower but also how to conserve it for crucial moments by setting the right goals and using the best new techniques for monitoring your progress.
Once you master these techniques and establish the right habits, willpower gets easier: you’ll need less conscious mental energy to avoid temptation. That’s neither magic nor empty self-help sloganeering, but rather a solid path to a better life.
Combining the best of modern social science with practical wisdom, Baumeister and Tierney use facts as the basis for this attention-grabbing, very readable book.
As our society has moved away from the virtues of thrift and self-denial, we often feel helpless because we face more temptations than ever. But we also have more knowledge and better tools for taking control of our lives. Regardless of how we define happiness – a close-knit family, a satisfying career, financial security – we won’t achieve it without mastering self-control and impulsive behavior.
304 pages. Softcover. 2012.


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