By Malcolm Gladwell
This celebrated bestseller has changed the way Americans think about disseminating ideas. Its premise is simple: little changes can have big effects.
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity.
Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.
In the Afterword by the author in this softcover edition, he describes how readers can constructively apply the tipping point principle in their own lives and work. 304 pages. Softcover. 2002.