Switch: How to Change Things When Change is Hard

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict thats built into our brains, say the authors of this bestseller.

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By Chip Heath and Dan Heath
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems – the rational mind and the emotional mind – that compete for control.

The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort – but if it is overcome, change can come quickly.
This book shows how some people have been able to unite both minds and, as a result, achieved dramatic outcomes:
  • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
  • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.
This compelling, story-driven narrative sheds new light on how we can bring about transformative change. Switch shows that successful changes follow a pattern – a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
305 pages. Hardcover. 2010.
Table of Contents:
  1. Three Surprises About Change
  2. Find the Bright Spots
  3. Script the Critical Moves
  4. Point to the Destination
  5. Find the Feeling
  6. Shrink the Change
  7. Grow Your People
  8. Tweak the Environment
  9. Build Habits
  10. Rally the Herd
  11. Keep the Switch Going
IRH
0818

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