Supermarkets: Inside a $500 Billion Money Machine (DVD)

$169.95

This CNBC Original documentary looks at how food retailers fill their shelves and what kind of marketing tactics they use to do it.

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Description

 
The typical American supermarket stocks over 45,000 items. But dont be fooled by that sumptuously inviting bounty – groceries
are a cutthroat business built on razor-thin margins.
 
This CNBC Original documentary looks at how food retailers fill their shelves and what kind of marketing tactics they use
to do it – from the old trick of positioning milk so that shoppers have to pass hundreds of other items first, to the deployment
of high-tech heat maps to track which aisles get the most traffic.
 
One case study in the program features megastore chain Giant Eagle, which, like Safeway, Kroger, and other brands, has become
a kind of cultural icon, but viewers also learn how these companies are sorely tested by the likes of Whole Foods, independent
groceries, bulk retailers, and – last but not least – the publics ever-changing tastes.
 
Viewing time: 44 minutes. In English, with English-language subtitles. 2011.
 
Click here to view a video clip.
 
IFH

0712

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