By Entrepreneur Press and Jacquelyn Lynn
The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you. This book shows you how to parlay your PR experience into a successful new business.
You will discover step by step what you need to know, from building the business foundation to managing day-to-day operations.
Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts!
Learn how to:
- Set up your own PR firm
- Choose your market niche
- Win over, sign, and keep clients
- Build strong, well-planned campaigns using the latest tools of the trade
- Develop prosperous relationships and partnerships
- Boost profits by expanding your business
Go from public relations pro to CEO! Start your own public relations firm today!
177 pages. Softcover. 2009.