By Cindy Lemaire and Mardi Foster-Walker
This book shows you how to start and run a successful enterprise by planning events of all kinds – from weddings and private parties to corporate events, meetings, conferences, and sporting events.
This book will show you not only how to organize events, but also how to run the business. Keeping track of all the many details involved in putting on a successful event is easy when you have the checklists, schedules, tips, and advice of experts.
Written in an easy-to-follow, step-by-step style, this indispensable guide will help you make any event – and event-planning business – a resounding success. Topics covered include:
- Select an appropriate site
- Stage great events
- Price your services
- Develop your portfolio
- Market your business
- Arrange for entertainment
- Create and maintain a budget
216 pages. Includes a CD-ROM. Softcover. 2004.