So You Want to Start a Business? 8 Steps to Take Before Making the Leap

$21.99

This book identifies the 8 killer mistakes that cause most business failures – and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.

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Description

 
By Edward D. Hess and Charles F. Goetz
 
More than 5,000,000 new businesses are started each year, but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 killer mistakes that cause most business failures – and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.
 
Youll learn how to:
  • identify the right opportunities and customers
  • design winning products and services
  • set the right prices
  • overcome customer inertia
  • avoid common day-to-day management mistakes
  • find and keep good employees
  • and, finally, smoothly manage growth
Throughout, the authors draw on real-life entrepreneurial experiences, case studies, and leading-edge research.
  • Avoid the 8 disastrous operational mistakes that kill new businesses
  • Walk step-by-step through the entire process of building a winning business
  • Master 55 amazingly simple rules of business success
  • For every entrepreneur and potential entrepreneur…no previous business experience necessary!
  • Launch the winning business youve always wantedor make more money in the business youve already started! 
224 pages. Softcover. 2008.
 
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