By Barbara Findlay Schenck
#4466. Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.
If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
- Using social media as a marketing tool
- Communicating with customers
- Financing a marketing campaign
- The companion CD gives tools and templates to give you a jump-start on putting your new skills to work
384 pages. Softcover, with CD included. 2012.