Small Business Marketing Kit for Dummies (3rd Edition)


Offers big-time marketing know-how for the small business owner who needs quick answers.

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By Barbara Findlay Schenck
#4466. Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.
If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
Features include:
  • Using social media as a marketing tool
  • Communicating with customers
  • Financing a marketing campaign
  • The companion CD gives tools and templates to give you a jump-start on putting your new skills to work

384 pages. Softcover, with CD included. 2012.



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