Secret Language of Competitive Intelligence

Description

By Leonard M. Fuld

Your key competitor has a cost advantage and you can’t for the life of you figure out why or how. For example:

• A new technology or competitor is on the horizon that will completely upset the applecart in your business, as Google is doing in advertising and Wal-Mart has done in retailing.
  
• You think a key competitor may drastically drop prices or perhaps roll out a significant new product.

What can you do to ascertain what their major moves will be?

Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans.

Much as in a game of chess, you must think many moves ahead of your rivals – exactly the advantage competitive intelligence can give you. This book provides the tools to cut through the smoke screens and rumors that distort reality and shows:

• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves
  
• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents
  
• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether

320 pages. Hardcover. 2006.

0407