By Dan Schawbel, with a foreword by Marcus Buckingham
#9056 How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success.
So, how do you stand out and get ahead?
The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, Dan Schawbel gives you the new rules for success and answers your most pressing questions about your career:
- What are managers really looking for?
- What do you do if you’re stuck at work?
- How do you create a personal brand for professional success?
- How do you use social media to propel your career?
Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty.
By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you’ll need today and for the rest of your career.
304 pages. Softcover. 2014.