Primary Greatness: The 12 Levers of Success


In this posthumous work, Stephen Covey defines the 12 levers of success that make your daily life great, in the true sense of the word.

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By Stephen R. Covey
#5221  Many of us are hurting. We have chronic problems, dissatisfaction, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by the burdens we carry. We try to lift the load of life each day and sometimes it’s just too much. The idea of living a great life seems a distant dream.
Too often, however, we have the wrong idea of what a great life is. We think if only we had enough money, enough leisure, enough good looks or popularity, everything would be wonderful. If that’s what makes for a great life, no wonder so many of us feel so weighed down by the demands of everyday living.
Through his classic books and seminars, Stephen Covey taught that the intrinsic rewards of primary greatness – integrity, responsibility, and meaningful contribution – far outweighed the superficial rewards of secondary greatness – money, popularity, and the self-absorbed, pleasure-ridden life that some people consider success.
Primary Greatness delivers classic Covey wisdom in a compact and digestible form. In this posthumous work, he lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they provide the leverage to make your daily life truly great.
224 pages. Hardcover. 2016. $16.00. SPECIALS: 10 copies for $147.95; 100 copies for $1,329.95.

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