By BJ Gallagher Hateley and Warren H. Schmidt
Now in its third edition, this bestseller brings new insight to an important topic – cultivating new ideas instead of “business as usual.” Written in a charming, engaging style, it is a contemporary “corporate fable” – a tale for our times.
This story echoes one that is unfolding each and every day in organizations all across the country – how to build a corporate culture of creativity and capture the talent, energy, and commitment of all employees. This new edition includes tips, tools, and strategies for peacocks and a new section on “teaching penguins to fly.”
168 pages. Softcover. January 2001.
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