By Keith Ferrazzi, with Tahl Raz
#4494 This bestselling business classic on the power of relationships is now in an updated edition that includes in-depth advice for making connections in the digital world.
Do you want to get ahead in life? Climb the ladder to personal success? The secret is in reaching out to other people. As the author discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships – so that everyone wins.
This popular book lays out the specific steps – and the inner mindset used by Ferrazzi to reach out and connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. In the time since the first edition was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzis advice more essential for anyone hoping to get ahead in business.
The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. .
While still in his 30s, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of “Crain’s 40 Under 40” and selected as a “Global Leader for Tomorrow” by the Davos World Economic Forum.
Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. He distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:
- Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
- “Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time – not just when you need something.
- Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event – “invisibility” is a fate worse than failure.
- Become the “king of content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.
In the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.
400 pages. Hardcover. 2014.