McGraw-Hill Guide to Starting Your Own Business (2nd Edition)


A step-by-step blueprint for the first-time entrepreneur.

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SKU: 4547 Category:


By Stephen C. Harper

Takes the reader step-by-step through the entire process of starting a new business. Shows how to determine the best business opportunities, create a business plan, and formulate a winning marketing strategy.

In addition, it profiles alternative sources of funding from SBA loans to angel investors and includes valuable do’s and don’ts from over 100 entrepreneurs. 240 pages. July 2003.



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