Three generations are now in the workplace, and the youngest – Generation Y – is making its mark. Having grown up with technology and instant communication, the people of this generation are digital natives.
This program helps viewers understand the characteristics of Generation X and baby boomers, the needs of Generation Y, and strategies for managing and making changes to attract and retain Generation Y.
Viewing time: 18 minutes. In English, with English-language subtitles. 2008.
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to download a free instructor’s guide.