LinkedIn for Personal Branding: The Ultimate Guide


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Sandra Long

#9744   Make a real impact on LinkedIn! LinkedIn for Personal Branding is truly unique because it provides:·

  • Strategies on how to position yourself – not just a “how-to” on features·
  • Dozens of real examples and case studies·
  • Best practices for each profile section·
  • Six fresh new chapters about LinkedIn content with examples and strategies·
  • Writing prompts, ideas, and five persona examples for the About essay (summary)·
  • Five unique approaches to the work experience section·
  • Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career·
  • Ways to measure and improve your personal LinkedIn experience· Strategies to build and leverage your brand on LinkedIn·
  • Online Reader Resource website with additional resources and links.

Also, you will learn how to:·

  • Be more easily found via LinkedIn and Google·
  • Leverage images, videos, links, and new profile sections·
  • Optimize your profile for search and first impressions·
  • Attract prospects and employers with your profile and content·
  • Become a thought leader·
  • Build social proof with recommendations and endorsements·
  • Write an impactful headline·
  • Use best practices for Company page and Groups opportunities.

This book is written for:·

  • Executives and future executives
  • Business owners and future business owners
  • Students and new grads
  • Independent professionals or consultants·
  • Job seekers

Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.

©2020. 264 pages. $22.95. SPECIALS: 10 copies for $209.95; 25 copies for $489.95; 100 copies for $1,979.00.


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