If you think “bait and switch” is a fishing tip, you have a lot to learn about advertising!
This bestselling program shows viewers how to make good buying decisions by spotting advertising ploys including:
- Celebrity endorsement
- Customer testimony
- Emotional appeal
- Unproven claims
- Urgency – and more
Appropriate for grades 7 – adult. Teaching materials included. 20 min. Closed-captioned. 2006.
Click here to view a video clip.