Cracking the Advertising Code (DVD)


Reveals various advertising ploys that consumers should be aware of, so that they can make better buying decisions.

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SKU: 7599 Category:


If you think “bait and switch” is a fishing tip, you have a lot to learn about advertising! 

This bestselling program shows viewers how to make good buying decisions by spotting advertising ploys including:

  • Celebrity endorsement
  • Customer testimony
  • Emotional appeal
  • Unproven claims
  • Urgency – and more
Appropriate for grades 7 – adult. Teaching materials included. 20 min. Closed-captioned. 2006.
Click here to view a video clip.


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