By David F. D’Alessandro
This book gives the subtle reasons why ambitious people perish, stagnate, or flourish in any organization, large or small.
If you want to get ahead, you have to make it easy for powerful people to trust you with new opportunities. You have to make a name for yourself and establish the kind of “personal brand” that commands respect. Of course, you also have to work hard and accomplish things; that goes without saying. But are you seen as honest? Focused? Fearless? Do you have a gift for making work fun for the people you manage? It is these qualities that will set you apart from your equally hard-working and accomplished peers.
Your day-to-day patterns of behavior will determine whether you win or lose the career war. Seemingly insignificant decisions, such as whether to greet a security guard, drone on in a meeting, or keep a piece of information to yourself, can say everything about who you are.
The author gives 10 rules for making the right kind of personal impression:
- Try to Look Beyond Your Own Navel
- Like It Or Not, Your Boss Is The Co-Author Of Your Brand
- Put Your Own Boss On The Couch
- Learn Which One Is The Pickle Fork
- Kenny Rogers Is Right
- It’s Always Show Time
- Make The Right Enemies
- Try Not to be Swallowed by the Bubble
- The Higher You Fly, The More You will Be Shot At
- Everybody Coulda Been a Contender; Make Sure You Stay One
Career Warfare shows you how to command respect at every stage of the game.
224 pages. Softcover. 2004.