By Jane Applegate
#8403 This completely updated third edition shares new, powerful, creative, simple, and proven approaches for building a better small business:
- Details how business owners can use online marketing and social networking more effectively
- Offers timely strategies for thriving in challenging economic times
- Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP’s including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg
It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.
Answering the need presented by a much-changed commercial climate, entrepreneurial journalist Applegate has retooled this business classic. Along with timeless advice, this edition includes 10 new ideas for managing, organizing, promoting, and improving a small business in today’s environment.
336 pages. Softcover. 2011.