By Jan Norman

Starting a business involves inevitable ups and downs, for first-time as well as experienced entrepreneurs. This updated, expanded edition guides readers through every stage of business start-up, from planning to marketing.

Using the real-life experiences of 101 successful business owners, Norman combines practical, straightforward how-to advice with interesting and memorable narratives. This updated second edition includes:

• Thirty new start-up stories from successful entrepreneurs.
  
• All-new advice about how to make maximum use of the Internet.
  
• An expanded resources section with helpful information about start-up assistance.
  
• Detailed how-to tips about writing business plans, selecting the right business, what financial records to keep, and more.