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YOUR RESUME, THE BRAIN, AND THE ROUND FILE
By Ann Coil
Your time is up!You have about 10 seconds to capture employers' attention before your resume hits the round file. You don't have time to confuse your readers or make them search for the important information on your resume.
Don't strain the employer's brain!The brain is a highly active organ. When confronted with a stimulus (a topic or idea, such as a career objective, for example), it searches aggressively for meaning by discerning how the information that follows relates, supports, or expands the main idea.
Present the brain with information that is irrelevant or contradictory to the topic, and the brain spins into dissonance - confusion. Many resumes I read do just this.That rustling sound you hear is the resume hitting the round file.
Go with a logical flow!Write your resume as you would write a well-constructed essay, with ideas that flow logically from one to another.
For example, if your career objective is to do strategic planning, immediately follow your career objective with bulleted statements that describe and elaborate on your strategic planning skills. Don't follow this career objective with statements about your experience in recruiting staff or leading meetings, because you will confound your reader.
Follow this simple, but important, rule of communication, andthat ringing sound you hear will be the phone call from an employer inviting you to an interview!
Check out this book by Ann Coil:
Ann may be reached at Coil@coilscareeradvice.com.
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