By Barbara Findlay Schenck

Offers big-time marketing know-how for the small business owner who needs quick answers, rapid-fire advice, and step-by-step marketing solutions to put to work right now. Chapters explain marketing terms, marketing plans, and the nitty-gritty how-to's for putting your marketing message into ads and promotions, even getting your message onto the Internet - along with everything you need to brainstorm new possibilities and make marketing decisions. 384 pages. 2005.

The book includes:

• Marketing methods developed by pros
  
• A guide to marketing effectively on the Internet
  
• Outlines for creating marketing plans and finding customers
  
• Strategies for building your business image
  
• Advice for using a full range of media
  
• Online resources to help your small business grow