By BJ Gallagher Hateley and Warren H. Schmidt

Now in its third edition, this bestseller brings new insight to an important topic - cultivating new ideas instead of "business as usual." Written in a charming, engaging style, it is a contemporary "corporate fable" - a tale for our times.

This story echoes one that is unfolding each and every day in organizations all across the country - how to build a corporate culture of creativity and capture the talent, energy, and commitment of all employees. This new edition includes tips, tools, and strategies for peacocks and a new section on "teaching penguins to fly." 168 pages. Softcover. January 2001.

IBK

0506