By Jay Conrad Levinson and Al Lautenslager

In this book, the authors take the bestselling marketing series, "Guerrilla Marketing," and boil it down into one dynamic package of the most up-to-date guerrilla tactics for entrepreneurs.

From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas, and values - where the major ingredients are time, energy, and imagination, not hard-earned profits. And on each and every day you'll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers. 240 pages. Softcover. 2005.

IMH

0306