ISBN: 1-57023-096-X

By Ray Schreyer and John McCarter

With unemployment the lowest in years and the economy booming, how are employers going to attract the best and the brightest to their companies in the most cost-efficient, effective way possible? The smart answer is not to hire a recruitment firm or place ads in newspapers.

The Internet - specifically, online job advertising - has become the savvy headhunter's sharpest recruiting tool. For companies that use recruitment agencies, the good news is that the quantity and quality of the resumes submitted has never been higher. The bad news is that employers are paying thousands for a service that can and should cost $200 or less. While Internet job advertising can easily be implemented and maintained by human resources departments, only a few HR pioneers have caught on to this easy, inexpensive, and effective way to recruit. The fact is that you don't need to be an Internet expert to use this new technology.

The Employer's Guide to Recruiting On the Internet is the first comprehensive guide to provide employers and their human resources staff with everything they need to know to mine this rich resource. In an easy-to-understand, humorous format, the book reveals:

• ways to overcome the 3 major hurdles of fear, change, and inertia
  
• how to avoid being road kill on the information highway or, how to choose a top-notch online service)
  
• how to compose a dynamite online job ad
  
• why a Web page seldom works for recruiting
  
• how to manage your online success

The guide is packed with tips, persuasive statistics, and engaging and informative case studies. It is "must" reading for any human resource professional who wants to claim a more proactive and high profile role in their company. Internet recruiting is hot and getting hotter. But as the authors point out, Internet recruiting is also an enterprise which distinctly resembles the Klondike gold rush of the last century. The opportunities are real, the pitfalls are abundant, scoundrels abound, and regulations are nonexistent.

The Employer's Guide to Recruiting On the Internet is the definitive how-to manual for human resource professionals who want to optimize the opportunities and minimize the pitfalls. It is empowerment! Don't recruit without it! 346 pages. 1998. Retail price: $24.95. SALE PRICE: $12.50!

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