By Steven D. StraussWritten for would-be entrepreneurs, this book covers the basics of starting and running a business. It begins by describing the risks and rewards of operating a home-based business, running a franchise, or puchasing an existing business.Readers learn about applying for a business loan, hiring employees, developing a marketing plan, and getting a good attorney. Three chapters discuss starting a business on a bare-bones budget. 288 pages. Softcover. 2003.0208
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