Why do more than 70% of cross-border joint ventures fail within the first three years?

Global Smarts

Global Smarts: The Art of Communicating and Deal Making Anywhere in the World


By Sheida Hodge
Why do more than 70% of cross-border joint ventures fail within the first three years? The most common reason cited by transnational executives for this phenomenal failure rate isn't geopolitics, global competition, or economic volatility it's culture clash! As one frustrated transnational manager quipped, "How are you supposed to get all your ducks in a row when half of them think they're turtles?"
This fascinating book presents proven strategies for successfully dealing with such issues as language barriers, culture shock, international negotiation tactics, and how to establish trust on a cross-cultural basis. This hands-on guide approaches complex cultural issues in relation to practical business applications to help managers and international businesspeople succeed in today's global business world. 256 pages. Hardcover. 2000.
0908

Price: $39.95
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